Marketing is Evolving
We can no longer consistently drive customers to the sale. They must be persuaded.
Customers have taken control of the brand relationship and the conversation.
Customer engagement is the critical element in generating customer action.
Successful engagement requires compelling content delivered to the right audience via the best channels.
We embrace the evolution
Nimble believes in the power of content marketing to create customer engagements that power sustainable business success. It all starts with the Content Strategy:
What is our message:
- Who are we trying to reach
- How and Where are we going to connect with them
- How are we going to measure success
We leverage technology to create engagement opportunities for your audience. This includes channels where you have most of the control like your website, blog, podcast, videos and email and others where you have less control such as search, advertising and social media.
We operate on three core principals:
1. Compelling content is at the core of today’s marketing.
2. Messaging cannot be one note. We use our own PII™ communication framework to make sure that communications include a mix of:
• Promotion
• Information
• Inspiration
3. We keep score the same way you do and measure and evaluate against the same KPI’s that you use.
Full spectrum of Content Marketing
We engage along any part of the spectrum and can work with you on overall strategy and implementation or work on specific areas such as:
- • Content planning, creation and curation
- • Email marketing
- • Social media marketing
- • Digital advertising
- • Lead generation and sales funnels
Rainmaker Platform
Along with our content marketing services our sister company Rainmaker Digital offers a digital marketing platform that provides an all-in-one solution for building a business. The platform includes a website, email, LMS, ecommerce, blog, podcast and marketing automation. The platform is fully DIY but we are always ready to help.
