Marketing has evolved and customers have taken control of the conversation. Today you must persuade a customer to take action across a wide array of contact options making engagement critical. Engagement requires a compelling story that will motivate customers to take action.
CONTENT is the Key to Persuasion, Engagement and Storytelling!
Nimble believes in the power of content marketing to create customer engagements that power sustainable business success. It all starts with the Content Strategy and continues with how you plan your content, deliver it and measure the results:
Content Strategy is your foundation
To tell an effective story – one that sells – you have to know a few things first:
- What is the story that you want to share
- Who should you be telling the story to
- Where are they going to experience your story
- What actions do you want them to take
- How are your going to build and expand your story
Content marketing takes place along a spectrum
- Content Strategy
- Audience Identification
- Message and story development
- Channel selection
- Content Development and Curation
- Campaign Delivery
- Measurement
- Optimization
We can engage at any point on the spectrum and are equally at home working on an established strategy or helping develop a new one. We frequently work on specific challenges or channels such as:
- Content Strategy
- Content planning, creation and curation
- Email marketing
- Social media marketing
- Digital advertising
- Lead generation and sales funnels
Nimble uses content marketing to help companies:
- Develop new markets
- Find new customers
- Generate customer engagement
- Sell products and services
- Build loyalty
Content Marketing in Action
Engaging Moms for Wet’N’Wild Toronto
We helped Wet’N’Wild launch their new Toronto water park by identifying their core audience, developing compelling messaging and engaging customers via social, digital, search and advertising channels.
Improving corporate health with Cooper Fit Business
We helped Cooper Aerobics extend their health message to corporate leaders and their employees via the Cooper Fit Business website, email marketing and development of on-line educational modules.
Creating engagement and building audience for DCVB
When the Dallas Convention and Visitors Bureau launched their Big Things Happen Here campaign we helped them bring it alive in the local market with a user-content promotion encouraging Dallas residents to take a picture of themselves with the “B & G” sculptures around the city. The program included a promotional website, a social media campaign and custom technology to accept entries across multiple social media channels.
Building customer loyalty for Presque Isle Wine Cellars
Presque Isle Wine Cellars is a national leader in winemaking supplies and one of Pennsylvania’s top wineries. We have helped them grow their email marketing database from less than 4,000 subscribers to over 19,000. Messages are now customized to specific audiences and email has become a key sales driver.
Generating and nurturing leads for Dassault Systèmes
We help Dassault Systèmes with lead generation and prospect nurturing efforts for their leading engineering, design and manufacturing software platforms. Our services include content creation, audience identification, search and social advertising, landing pages, email sequences and automated messaging.
Need a digital marketing platform for your content marketing?
Along with our content marketing services our sister company Rainmaker Digital Services offers a digital marketing platform that provides an all-in-one solution for building a business. The platform includes a website, email, LMS, ecommerce, blog, podcast and marketing automation. The platform is fully DIY but we are always ready to help. Click here if you would like to set up a Rainmaker platform demo.
Wherever you are on the Content Marketing Spectrum we can help you unlock your future!
Content Strategy is your foundationTo tell an effective story – one that sells – you have to know a few things first:
|
Content marketing takes place along a spectrum
|
We can engage at any point on the spectrum and are equally at home working on an established strategy or helping develop a new one. We frequently work on specific challenges or channels such as:
- Content Strategy
- Content planning, creation and curation
- Email marketing
- Social media marketing
- Digital advertising
- Lead generation and sales funnels
Nimble uses content marketing to help companies:
- Develop new markets
- Find new customers
- Generate customer engagement
- Sell products and services
- Build loyalty
Content Marketing in Action
Engaging Moms for Wet’N’Wild Toronto
We helped Wet’N’Wild launch their new Toronto water park by identifying their core audience, developing compelling messaging and engaging customers via social, digital, search and advertising channels.
Improving corporate health with Cooper Fit Business
We helped Cooper Aerobics extend their health message to corporate leaders and their employees via the Cooper Fit Business website, email marketing and development of on-line educational modules.
Creating engagement and building audience for DCVB
When the Dallas Convention and Visitors Bureau launched their Big Things Happen Here campaign we helped them bring it alive in the local market with a user-content promotion encouraging Dallas residents to take a picture of themselves with the “B & G” sculptures around the city. The program included a promotional website, a social media campaign and custom technology to accept entries across multiple social media channels.
Building customer loyalty for Presque Isle Wine Cellars
Presque Isle Wine Cellars is a national leader in winemaking supplies and one of Pennsylvania’s top wineries. We have helped them grow their email marketing database from less than 4,000 subscribers to over 19,000. Messages are now customized to specific audiences and email has become a key sales driver.
Generating and nurturing leads for Dassault Systèmes
We help Dassault Systèmes with lead generation and prospect nurturing efforts for their leading engineering, design and manufacturing software platforms. Our services include content creation, audience identification, search and social advertising, landing pages, email sequences and automated messaging.
Need a digital marketing platform for your content marketing?
Along with our content marketing services our sister company Rainmaker Digital Services offers a digital marketing platform that provides an all-in-one solution for building a business. The platform includes a website, email, LMS, ecommerce, blog, podcast and marketing automation. The platform is fully DIY but we are always ready to help. Click here if you would like to set up a Rainmaker platform demo.
Wherever you are on the Content Marketing Spectrum we can help you unlock your future!